Because the devil takes many forms.
For the watch!
High queue-ality.
Because it was a mail dominated industry
They both form a bond in seconds, last (ideally) forever, and are dissolved by alcohol.
God: Trust. Man can use it to form lasting bonds and friendships. What you making Satan: A bong.
He wanted their soles.
The Devil has standards.
Because he had fallen, and could not get back up.
Because Satan has more politicians to help him.